The Brooklyn Nets Noche Latina United Game celebrates the history, culture and contributions of individuals whose heritage is rooted in Latin and Hispanic Countries.
![](https://www.netsunite.com/images/20240304_vs_GRIZZLIES_EVENT-MARKETING_JoelJares_File-Number-119-1.jpg)
Merchandise Collaboration
Damian Orellana, a Queens-based designer and illustrator, designed two pieces in celebration of Noche Latina.
![](https://www.netsunite.com/images/20240304_Nets-V-GRIZZLIES-RPRES_GAME-PRESS_Kees-1783-1.jpg)
Block Party
Alejo, a Puerto Rican Reggaeton artist performed his hit single Gatita Pretty during a timeout.
![](https://www.netsunite.com/images/20240304_Nets-V-GRIZZLIES-RPRES_GAME-PRESS_Kees-1200.jpg)
Activations
NYC Mariachi Band welcomed fans to the arena, performing live in section 23. NYC Mariachi was founded by Alvaro Paulino Sr and is celebrating their 40th Anniversary this year.
![](https://www.netsunite.com/images/20221027_NetsvMavericksGame_067.jpg)
Partner Integration
Fans enjoyed complementary Model products on the concourse. Fans were also able to enjoy product during the post-game party.
![](https://www.netsunite.com/images/20240304_Nets-V-GRIZZLIES-RPRES_GAME-PRESS_Kees-1115-1.jpg)
Pregame Panel
The Brooklyn Nets hosted a panel called “The Path to a Career in Sports” for 80 students from the Baruch College chapter of ALPFA. Panelists included; Pamela Rodriguez, Manager, Partnership Marketing, MLS, Alana Rodriguez, Founder & CEO, Latinx in Sports, Claudia Carrero, Account Manager, Membership Services, BSE Global, Dylan Prada, Manager, Financial Analysis. The panel was moderated by April Rivera, Senior Director, Fan Development Marketing, BSE Global.