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Nets vs. Grizzlies

Monday, March 4 | 7:30 PM

The Brooklyn Nets Noche Latina United Game celebrates the history, culture and contributions of individuals whose heritage is rooted in Latin and Hispanic Countries.

Merchandise Collaboration

Damian Orellana, a Queens-based designer and illustrator, designed two pieces in celebration of Noche Latina.

Block Party

Alejo, a Puerto Rican Reggaeton artist performed his hit single Gatita Pretty during a timeout.

Activations

NYC Mariachi Band welcomed fans to the arena, performing live in section 23. NYC Mariachi was founded by Alvaro Paulino Sr and is celebrating their 40th Anniversary this year.

Partner Integration

Fans enjoyed complementary Model products on the concourse. Fans were also able to enjoy product during the post-game party.

Pregame Panel

The Brooklyn Nets hosted a panel called “The Path to a Career in Sports” for 80 students from the Baruch College chapter of ALPFA. Panelists included; Pamela Rodriguez, Manager, Partnership Marketing, MLS, Alana Rodriguez, Founder & CEO, Latinx in Sports, Claudia Carrero, Account Manager, Membership Services, BSE Global, Dylan Prada, Manager, Financial Analysis. The panel was moderated by April Rivera, Senior Director, Fan Development Marketing, BSE Global.

Giveaways

The first 5,000 fans enjoyed our Noche Latina Poster titled “Vamos a Brooklyn”, designed by Damian Orellana. Click the photo to learn more about Damian’s inspiration for the poster.