The goal for our 2022 MLK game was to honor the life and legacy of Rev. Dr. Martin Luther King, Jr. With multiple activations and game night features in the arena, we aimed to highlight his values of unity, humility, and service to others in furtherance of achieving racial justice and equality.
National Anthem & Halftime
The Group Fire – NAACP award-nominated R&B/Gospel group The Group Fire performed the National Anthem along with a special halftime performance of their hit single “Fix It”.
Game Ball Delivery
Delivering the game ball and honoring MLK’s legacy, Nia White – Nia White is a Brooklyn Native and one of the youngest leading voices in activism across the country. She is the lead organizer of Freedom March NYC, a youth-led civil rights organization focused on non-violent protest and policy reform throughout the nation.
The following five quotes spoken by Dr. Martin Luther King, Jr. inspire hope and unity, and each has its own special call to action for our fanbase. Starting on Tuesday, January 11, one quote per day will be displayed on the glass outside of Barclays Center leading up to gameday, Saturday, January 15. On gameday all five quotes will run in rotation prior to tip-off. There will also be a special concourse activation outside of section 24 featuring pop-up banners of the quotes with images of MLK.
“Be a bush if you can’t be a tree. If you can’t be a highway, just be a trail. If you can’t be a sun, be a star. For it isn’t by size that you win or fail. Be the best of whatever you are.”
“Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”
“There is some good in the worst of us and some evil in the best of us. When we discover this, we are less prone to hate our enemies.”
“Life’s most persistent and urgent question is, ‘What are you doing for others?’”
“We must learn to live together as brothers or perish together as fools.”
MLK Day of Service: Arena Tour and Career Day Panel
The MLK Day holiday is the only federal holiday designated as a National Day of Service to encourage all Americans to volunteer to improve their communities. Virtually, we held a day of service spearheaded by the Black Alliance Network (BAN) ERG to serve 60 students from Good Shepherd Services – a community group that serves over 30,000 underprivileged youth and families across NYC. This day of service included an interactive career day style panel to highlight some of the different opportunities that exist in the business operations world for a basketball organization. The goal of the panel was to inspire students by highlighting the various career paths in sports by allowing them to see themselves through the BAN members.